Do you know Marketing is an art or science?
This article is mainly focused on the concept of Marketing, Traditional marketing vs Digital marketing , Communication skills, Direct Response Marketing, Integrated Marketing, The “CATT” Marketing Funnel & The Power of Personal Branding. This article will be helpful for students, professionals, digital marketers and entrepreneur.
The law of Marketing
Marketing is based on science not on creativity.
Marketing start before creating the product. It starts with understanding the customer and customer need that leads to creating a product that fits.
Marketing is all about send the right message to right person and at the right time. It is not about selling. It is also about keeping the existing customer happy by communicating them.
Marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. ..( Philip Kotler).
Marketing is not about who can talk faster, or close better. It is about deep psychological understanding of customer needs.
“Marketing is too important to be left to the marketing department.”
~ David Packard.
Marketing is a Conversation
I learned in college that marketing is a conversation.
Marketing is the conversation that starts between two people who don’t know each other well. Great conversations lead to understanding needs. Great insights like this lead to amazing products delivered through engaging customer experiences. THIS is marketing.
When I meet someone I don’t know, I ask them questions. I try to get to know them. I try to understand their dreams and problems and needs. I do NOT talk about myself unless there is a genuine interest from the other person to learn about me as well. But this only comes from true and authentic empathy. I have to actually care about this other person to earn their trust.
Advertising, copywriting, sales is one of the component of marketing.
“Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” — Bryan Eisenberg.
Traditional Marketing v/s Digital Marketing
What’s the difference btw two and which one should you use ?
Here every things you need to know…..
Traditional marketing is the form of marketing which is hard to ignore and includes the traditional ads we encounter on daily basis. Many of common and most tried offline marketing tactics come under the following major categories:
- Print (magazines, newspapers etc.)
- Broadcast ( TV, radio etc. )
- Outdoors ( Banners, billboards, fliers etc.)
This form of marketing is useful for local audience- who are residing in your region and is not for a niche audience.
While traditional marketing is still effective, its not the only way to make your products popular among your target market.
Today, technology has grown and is enabling businesses to connect to their audience like never before .
Digital marketing or Internet marketing whatever you call it, is one of the booming things these days. After all people’s usage of internet has increased tremendously in past decades. Human depends heavily on the internet these form finding a local store nearby to find any short data to get their work done.
Digital Marketing is the form marketing where we can market your business products, services on the internet, using Social media, Emails, Paid ads, Google and more directly on the consumers mobile phone , laptop and tablets.
To more about Digital marketing visit www.digitaldeepak.com
Importance of Communication skills
Good marketing is all about good communication.
Communication skills are a set of activities that ultimately make a quality public performance.
Good communication doesn’t mean foxed English. It doesn’t mean care about complex vocabulary or grammar. It’s all about to transfer our thought clearly to right person at right time.
Successful communication helps us better understand people and situation. It help us overcome diversities, built trust and respect and create condition for sharing creative ideas and solving problems.
Tips to improve your communication skills
- Writing like you talk. Join a conversation in people’s mind. Understand your target audience very well.
- Write a lot, the more you write, better you can write (and also speak well). Writing slowdown your thought process and give you clarity.
- Think always in English and watch stand up comedy shows sitcoms ( The office, Seinfeld shows, Friends etc.)
- Avoid relying on visual aids.
“Effective communication is 20% what you know and 80% how you feel about what you know.”…… Jim Rohn
Direct Response Marketing
Most of the people who run ads don’t know if the ad work or not.
Marketing executive in bi companies (and in ad agency) run branding campaigns which do not give a specific measurable result. Increasing brand awareness is not measurable .
Direct response marketing is a type of sales technique designed to evoke an instant response and encourage a prospective customer to take action by opting in the advertiser’s offer.
Unlike other marketing types, the direct response requires little or no time waiting to see measurable results. Advertisers are able to access performance from the moment the campaign is launched. Direct response marketing facilitates the delivery of a “call to action” via direct or online interaction.
The purpose of direct response marketing is to send customers targeted messages that drives specific action –buy a product, read your blog post, join a newsletter, refer-a-friend, any business goal.
Direct response marketing is targeted to specific audience who are likely to be customer, and the specific call to action is intended to drive measurable results.
AS you’ll see in the following examples, successful elements of direct response marketing are:
- makes a specific offers
- clearly outline the benefits
- has a clear call to action
As a phrase , integrated marketing is not new. But it has reached critical importance now due to compounding industry challenges, alongside advancements in marketing technology that have made it easier to break down organizational warehouses.
Integrated marketing is the process of delivering a consistent and relevant content experience to your audience across all channels. It is often used interchangeably with IMC (integrated marketing communications), 360-degree campaigns, and omnichannel marketing — although there’s some nuance between the terms. The ultimate goal of integrated marketing is a consistent, customer-centric experience that delivers results for your brand.
To know more about integrated digital marketing visit: https://digitaldeepak.com/integrated-digital-marketing/
The CATT Marketing Funnel
Wealth = n^CATT
[n]Niche: your success and wealth depend on your niche choice.
[c]Content: Creating useful content that attracts people from your niche, blog posts, videos, lead management etc.
[A]Attention: Drive attention (traffic) to your content using SEO, Social media, Paid ads, and referrals.
[T]Trust: Build trust with your audience, with trip wires, marketing automation and retargeting.
[T]Transaction: Convert your leads into customers with natural sales methods.
The Power of Personal Branding
Personal branding is how you prove to the world you’re worthy of their trust and partnership.
Personal branding isn’t gassing. It’s not being self-center either. It’s your opportunity to share with the others how you use your talents to serve them.
In short, personal branding is a powerful way to create the career and life you want.
The best known will always beat the best. People want to hear from people not from a brand.
Digital Deepak is a big brand today than many other digital marketing companies because it’s have strong personal branding and deep.
- Elon Musk has a bigger following than Space X and Tesla.
- A personal Branding become an influencer and Brand ambassador for the company that they run.
“Personal branding used to be something that was reserved for celebrities, speakers, authors and other public-facing professions just a mere decade ago. The Internet and social media have completely flipped that upside down”.
“Personal branding used to be something that was reserved for celebrities, speakers, authors and other public-facing professions just a mere decade ago. The Internet and social media have completely flipped that upside down”….. Melonie Dodaro, CEO of Top Dog Social Media
The Evolution of Personal Branding
Personal branding is something that continues to evolve.
In an age when most professionals will Google you before they ever meet you, presenting a strong brand both online and in person is important.
Important steps to build strong Personal Branding …..
- LEARN: Learn new skills through concept, facts, and procedure.
- Work: Put your new found skills to work. (Implementation). Work like -job, freelancing, own project.
- Blog: Write about what your learn and what experienced through your work.
- Consult: Now that you have a personal brand through your blog have work experience start consulting others business instead of working for them.
- Mentor: Mentor other who want to be like you . Monitoring help you to scale your understanding to a great level.
- Startup: Start your own product or service business with the understanding that you have developed about market, the problem and your own skills.
Be Bold, and Original. Tell ’em something that they don’t know — Melinda Emmerson
From the above discussion you have learn that Marketing is the most exciting of all business sport. It is the heart beat of every successful business. All business strategy is marketing strategy. Your ability to think clearly and well all about the very best marketing strategies and upgrade your activities, is the key to the future of your business. Effective communication matter a lot to an organization. Communication may break down as a result of many communication barrier that may attributed to the sender and receiver. Apart from this your personal brand is powerful. It starts telling the story of you before you do. In the business world, most people will meet your brand in some of form before they meet you in person. A personal branding is not something you do once and then talk away from- It’s something that become part of how you present your self in every situation, online or offline.
Thank you for give your valuable time in reading this article. I hope it’s helpful to you. It’s keep me grounded and delivering value to you as reader.
This article is the part of the second assignment of the DigitalDeepak Internship Program. If you want to be the part of Digital Deepak internship program visit https://deepak.me/internapply.